Monday, January 25, 2010

From Ninjaboi -- Open Letter to MTV on ways to improve ABDC

Reader Ninjaboi wrote an open letter to MTV on ideas to improve America's Best Dance Crew:
" So we’re gearing up for another season of America’s Best Dance Crew.  I hope you learned something from last season.  Yes, we (or at least some of us) were happy when all was said and done and We Are Heroes won.  But for many, it still has the stigma of being the worst season of the four thus far.
 

 I know that you’re a massive corporation with loads of experts and marketing guys who seek first to maximize the potential profit that this show returns on your initial investment.  I’m just some random kid, who happens to like your show, but who thinks that a few things could be fixed.  What do I know about exactly how your decisions are made?  What do I know about optimization of demographic appeal, or how much it would cost to do something?  But I just want to get this off my chest.  Maybe I’ll never be happy with how the show is run exactly.  But here it goes anyway.
 

First of all, a good show would come from great crews.  Look at everyone who now loves the Jabbawockeez, Kaba Modern, Supercr3w, Fanny Pack, Quest, Beat Freaks, We Are Heroes, and so on.  There are other crews that certain segments of the population like, true (Case in point: Afroborike with Hispanics, or Massive Monkees with Bboys).  And there is a place for them as well on the show.  Logically, having better crews, crews that make people talk and want to watch the show would result in more people watching the show overall.  A larger number of these crews, when the level of competition is relatively even and neck and neck, is even more exciting."

Be SURE to click here to read the rest of Ninjaboi's comments and suggestions, including issues of objectivity, diversity, picking more experienced crews, avoiding stereotypes and sob stories, making sure that challenges are fair for everyone, and ABOVE ALL -- reforming the system for voting and elimination Thanks, Ninjaboi!!