Saturday, April 2, 2011

MTV will use GroupMe to reach ABDC6 fans

This season MTV and Warner Horizon Television have partnered with GroupMe. Fans who create an ABDC group will begin receiving timely behind-the-scenes video clips and interviews with the dance crews, as well as episodic photo galleries, insider blog posts from MTV’s Remote Control blog, tune-in reminders and more. 

Also, fans will be able to engage directly with the dance crews each week throughout the course of the season. To reward fans who create an ABDC group and use it to talk with their friends during each weeks’ premiere, a few lucky groups will receive a special guest “visit” each week from one of the crew members. Crew members will chat and answer users’ questions via text, as well as use the GroupMe instant conference call functionality to initiate a voice call to connect fans with the crews even more directly.

Let me know if any of you take advantage of this. I'll try to coordinate it with our coverage here to maximize everyone's access and enjoyment.