America's Best Dance Crew -- more popular than Obama?

Curious factoid from the Wall Street Journal: when Barack Obama texted the message announcing Biden as vice-president, it went to a little less than 1 million cellphones in the campaign's database. In contrast, America's Best Dance Crew exchanged messages with about 1.5 million different individuals during Season 2. So, ABDC had 50% more active mobile fans than the Democratic nominee.